Senior Digital Analytics Analyst in New York

January 10, 2023
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Application ends: March 13, 2023
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Job Overview

  • Date Posted
    January 10, 2023
  • Location
  • Expiration date
    March 13, 2023
  • Gender
    Both

Job Description

We are looking to hire a Senior Digital Analytics Analyst in New York NY. Looking to grow a career with us? join us now.

Post:  Senior Digital Analytics Analyst

Work Location: New York, NY, US, 10281

Job Type: Full-Time

WHO WE ARE 

We make timeless clothes that last a lifetime…then pair them with of-the-moment styles season after season, decade after decade. We think that distinct heritage pairs perfectly with modern design and fabric technology. We believe in feel-good color… 

Even if black or navy makes you feel best, we’re here for that. We’re the experts in signature categories: cashmere, coats, blazers, pants—and we also collaborate with the coolest brands out there because we know that creativity is contagious. We consider leopard a neutral, speak stripes fluently and live for a great gingham. We believe in looking like a million bucks, not spending it—which is why we go the extra mile to source the absolute best fabrics at the most accessible prices. We also know that we have a responsibility to the planet and to humanity to choose eco-friendly fabrics and to support our factory workers, without compromise. We’ve had your back for over 35 years, and we’re convinced there’s no better expert on our clothes than you, our customer. 

 

ABOUT THE TEAM 

The Senior Digital Analytics Analyst will play an integral role in providing actionable insights that inform Yellow & Yellow Factory’s day-to-day ecommerce business. Reporting to the Director, Analytics & Site Optimizations, this position will drive the development and analysis of KPI reporting. In addition to a focus on site optimization and understanding customer journey and engaging across all digital touchpoints, this role will also provide a strong support to the VP Performance Marketing on all channel analysis and performance of paid media spend as well as assist with management of the spend and traffic forecasting process and the role up to various dashboards for communication out more broadly to our executive teams and our board. Additionally, this role will support our head of Membership specifically as it relates to the development of business cases and analysis to help inform key strategic decisions and leveraging prior customer data to inform those business cases. 

 

THINK YOU WOULD ENJOY DOING THIS? 

Experience and aptitude to analyze, report, and glean actionable insights from customer data 

Creating and packaging website and marketing channel reports 

Working across teams to identify, prioritize, and address stakeholders’ business needs 

Collaborating with Performance Marketing team to monitor and report on campaign performance 

Analyzing a breadth of paid media, video, and social data to provide insight into the performance of Yellow’s marketing programs to inform future decisions 

Automating data and reports leveraged for frequent reporting to become increasingly more efficient and leverage saved time on in-depth exploratory analysis 

Manipulating, cleaning, and finalizing data structures in Excel 

Managing and synthesizing large sets of complex data 

Presenting actionable insights in a clear, concise manner to a wide and varied audience 

Understanding processes involved in campaign management and marketing analytics 

Linking data sources from multiple systems (GA, Tableau, 3rd party vendors, etc.) together to give a more complete view of customer browsing behavior 

Providing support for the GA360 implementation and migration from Adobe 

YES? GREAT! NOW… 

 

DOES THIS SOUND LIKE YOU? 

Minimum 3-5 years work experience in data analytics/business intelligence discipline 

BS/BA required with a specialization in Analytics, Economics, Finance, Statistics, or other quantitative field 

Expert with Excel (pivots, advanced formulas/macros, multi-spreadsheet links, VBA) 

Advanced knowledge of Google Analytics GA360 and Adobe Analytics (minimum 3 years) 

Strong understanding of website and digital KPIs related to direct-to-consumer data 

Experience in website page tagging (Google Tag Manager) and report dev with web analytics 

Careful attention to detail and thorough in execution 

Ability to work in a fast-paced environment and manage change 

Ability to work independently, be self-motivated and results-oriented 

An excellent team player 

Strong time management skills with the ability to prioritize and multi-task 

A clear and concise communicator that can effectively manage expectations 

BONUS POINTS IF YOU… 

Prior retail experience strongly preferred 

Experience with A/B testing a plus 

Experience with Tableau, Power BI, or other data visualization software is preferred 

YES AGAIN? Then you’d be a great addition to the team! Please click the apply button to submit your application. 

 

 

We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law. 

 
 

We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

 

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