Digital Marketing Associate in New York

January 10, 2023
Urgent
Application ends: March 13, 2023
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Job Overview

  • Date Posted
    January 10, 2023
  • Location
  • Expiration date
    March 13, 2023
  • Gender
    Both

Job Description

We are looking to hire a Digital Marketing Associate in New York NY. Looking to grow a career with us? join us now.

Post:  Digital Marketing Associate

Work Location: New York, NY, US, 10281

Job Type: Full-Time

TITLE: Digital Marketing Associate

REPORTS TO: Director, Performance Marketing

LOCATION: New York / 225

DEPARTMENT: Marketing

Madewell is looking for a highly motivated Digital Marketing Associate who will play a pivotal role in the growth of the brand’s digital advertising programs, including but not limited to Paid Social, Paid Search, Display and Affiliate. This person will work closely with internal partners across brand marketing, creative and ecommerce operations as well as external agency partners to ensure all projects are briefed, delivered, executed and measured to help drive the growth of the business. The ideal candidate will be highly organized, a problem solver and a clear communicator. This role reports to the Director of Performance Marketing.

RESPONSIBILITIES:

Maintain Digital Marketing calendar and update as needed as it relates to promotions, marketing launches, key placements, etc. for Paid Social, Search, Programmatic and Affiliate channels
Oversee trafficking and various projects through existing workflow to ensure assets are delivered on time to appropriate partners
Define scope, ensure expected timelines and milestones are clearly indicated in digital work-tickets, lead communication, and escalate issues to stakeholders
Partner with Site Merchandising on day-to-day operations for product support, including search keywords lists, product lists for influencers and affiliate partners
Contribute to campaign presentations for key stakeholders with ability to compile information from various sources (internal, agency, platform partners) to recap performance and key takeaways
Create monthly and quarterly reports on creative performance to identify opportunities to optimize future content deliverables
Help facilitate testing new creative messaging, formats and ad units with Creative and agency teams
Act as the key point of contact for paid media creative best practices and competitive landscaping
Code and submit third-party vendor invoices for processing
Streamline existing workflow for efficiency, accuracy and relevancy

QUALIFICATIONS:

2+ years of experience of directly related experience in marketing , preferably in retail or at an agency
Bachelor’s degree required 
Proficient in Excel (basic functions such as VLOOKUP, pivot tables, etc), Powerpoint, Google Docs/Drive and Microsoft One Drive
Comfortable using e-commerce analytics tools for marketing measurement (Omniture, Google Analytics)
Familiarity with all major social media platforms
Extremely detail-oriented, organized and skilled in time management
Proven ability to proactively and autonomously manage projects
Effective at multi-tasking and problem solving in a deadline-driven environment 
Demonstrated ability to work in a collaborative environment and align to changing business needs
Excellent verbal and written communication skills

 
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

 

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