Date PostedMarch 6, 2023
Expiration dateMay 25, 2023
Join Frontdoor as CRM Manager – Execution in Memphis, Frontdoor is a company that’s on a mission to make home ownership simple at all refer details to know more about role and responsibility.
Post: CRM Manager – Execution
Work Location: Memphis, Tennessee, United States
This is a 100% Remote/Virtual role
Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands (American Home Shield, HSA, Landmark and OneGuard) and an expanding portfolio of home services. Frontdoor serves more than two million customers across the U.S. through a network of 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unplanned breakdowns of essential home systems and appliances. With more than 45 years of experience, the company responds to over four million service requests annually (or one request every eight seconds). For more details, visit frontdoorhome.com.
Builds, executes and manages measurable campaigns throughout the customer journey and across all channels for various customer segments. Manage and track campaigns and facilitate process and prioritization improvements. Works with Campaign Managers to ensure the success of CRM and Renewal Marketing campaigns to existing members that drive business value and improvements in the member experience. Works in a multi-channel marketing environment to optimize the effectiveness of campaigns, generate business insights via core performance reporting and analysis, and project manage initiatives across functions to achieve business goals.
-Implements and executes CRM and renewal marketing campaigns in campaign management system
-Develops and maintains reporting dashboards and monitoring campaign health
-Administers campaign data and resolves issues in campaign management system
-Conducts root cause analysis on any campaign performance issues and drives to resolution
-Gather business reporting requirements, document reporting processes and leading cross-functional teams on projects
-Responsible for producing actionable campaign performance reports and identifying performance improvement opportunities
-Performs ad hoc research projects
-Assists with member segmentation efforts
-Bachelor’s degree in Business, Marketing, Mathematics, Statistic, or related field
-3+ years of marketing analytics experience in a dynamic, data-driven environment
-Excellent data visualization, presentation and public speaking skills required
-Proficient in SQL, Google Analytics, Snowflake, Tableau, Power BI and editing HTML; experience with Looker preferred
-Excellent analytical skills required
-Experience in marketing segmentation strategies preferred
-Master’s degree preferred
-Knowledge of marketing principles and practices required
-Knowledge of CRM (Customer Relationship Marketing) preferred
-Strong business writing skills required
-Strong project management and time management skills required
-Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook) required
-Experience with MessageGears or other CRM applications preferred
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Job Locations US-TN-Memphis | US-TX-Austin | US-AZ-Phoenix | US-WA-Olympia
Type Full Time
Company AHS American Home Shield Corp
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